On which search engine result page, the organic search results of Google are significantly influenced by the quality of the content. According to Google’s standards, the following elements are crucial in determining a web page’s overall quality:
- Is there a useful goal behind the page’s purpose?
- Knowledge, Credibility, and Reputability
- Details about the site or the person who created the content, including its quantity and quality
- The credibility of the website or the Content author.
- So, assuming all else is equal, a page should rank higher the more it exhibits its knowledge, standing, and reliability.
Given how important E-A-T is for the performance of a website, digital marketing Virginia experts advise brands to emphasize on quality when writing blogs.
How does Google determine E-A-T?
Now that we’ve clarified what E-A-T is let’s talk about how Google decides a page’s E-A-T. The Google search superiority evaluator guidelines define three main elements at a high level:
• The knowledge of the Main Content’s author.
• The reliability of the Main Content’s author, the Main Content itself, and the website; and
• The authority and dependability of the Main Content.
• Ensuring reliable, accurate, and helpful information
E-A-T is fundamentally one mode Google tries to warranty that it gives searchers precise, genuine, and useful information. Anyone can make a website, and anything can be published on it. You don’t need a medical degree to launch a website with medical information, and you don’t need one to write about investment.
Of course, this is advantageous in some ways. But it also poses a challenge for Google. People make crucial decisions based on the information they discover through search results. Google wants to ensure that such choices are supported by the most reliable information possible.
Therefore, Google takes into account the individual content producer, the material itself, and the overall website when determining a page’s competence, authority, and trustworthiness. A substantial medical article on the Mayo Clinic website written by a qualified physician is significantly more valuable in Google’s view than a chance blog post offering unreliable medical advice.
How to Improve Your E-A-T in SEO?
Since it is commonly known that E-A-T will play a more significant role in Google’s algorithm moving forward, it is critical to comprehend what this implies for your website and how to best future-proof it.
Among the most effective techniques to raise your E-A-T are:
1. Ensure that your content can be ascribed to an expert.
It should come as no surprise that Google will consider the material you’re creating for your Virginia Beach IT companies website to be of higher quality if it was either produced or evaluated by a subject matter expert in the industry, sector, or specialty.
2. Clearly describe the author’s bio on each page the expert writes or reviews.
Instead of relying simply on an About Us page, adding a bio to the website will allow Google to associate that specialist with their credentials more accurately.
3. Increase that expert’s SEO visibility.
It’s crucial to produce more external indicators that Google can detect because it will check beyond your site to determine how credible an expert is. This might take the shape of the subject matter expert writing a guest post on another website or even starting their own website where they can introduce themselves and list their qualifications.
4. Construct and offer novel, distinctive research.
Google rewards content that advances the discussion. It’s frequently not enough to rewrite what is presently ranking to get on page one. You may provide Google a cause to rank your website higher than the sites already ranking by producing new and original research.
5. Obtain trustworthy, relevant citations and referrals from other websites.
How frequently other respectable websites connect to, mention, or reference your website is one indicator of its authority. You can increase the external authority of your website and your specialists by establishing connections with websites in your field, business, or niche and providing them with a compelling reason to link to your site.
6. Amass favorable testimonials on all reliable review websites.
Positive reviews across the most critical review platforms are frequently valuable signals to Google that an organization is reliable and an authority.
7. Have integrity
Avoid lying. Cite your sources. When false information is widely spread, Google’s algorithm is always looking for the most reliable information. You may give Google clear indications of reliability by publishing reliable material that is either cited or thoroughly researched.
8. Try to stay away from too promotional content.
Although it might not always be attainable, primarily informational content will show Google that you are making an effort to produce helpful content that will satisfy the consumer. Since this is the foundation of their most recent Helpful Content Update, giving users the information they need should be prioritized before implementing promotional strategies.
9. Maintain current and fresh content.
Since things are constantly changing, it will be easier to illustrate all three E-A-T principles by reviewing prior content and keeping it current with new facts, figures, and information.